I’ve worked professionally with and for Rob Simas for the greater portion of 20 years, and it wouldn’t be an exaggeration to say he’s the most creative, dedicated, and “company-first” person I’ve worked with. He’s a well of ideas, always comes to the office with a positive attitude, and still has the chops to effectively manage a team and keep them on task and on budget. Often times people who have spent a surplus of time in the entertainment industry get fairly jaded and their creative ideas get diluted. Rob is the exception. He stays atop trends, knows what works and what doesn’t when it comes to marketing content to an audience, but never lets his expertise or tenure get in the way of exploring a new idea.

Rob and I were in the trenches together for 4 years, working round the clock to launch an electronic music/lifestyle magazine, nearly 20 years ago, and he never ceased to amaze me. He is literally one of the hardest working guys in show business, as they say. Never cracking under pressure, his work ethic and passion for managing and contributing to creative projects is unmatched. More recently, my agency worked with Rob designing magazines when he was content director at Insomniac. Rob is that rare combo of creative and business-minded, which is to say he’s a real problem-solver. Whether he’s generating content out of thin air, or managing a creative team to accomplish a thousand things at once, Rob handles it with ease.

As a photographer, I worked with Rob on dozens of projects for his various media outlets. He is a pleasure to work with both creatively and professionally. Rob has the management skills to deal with large groups of staff as well as navigate the complex world of celebrity culture. His unique understanding of both the street level creative world and the top tier system work gives him an edge and outlook that brings much to the table. I hope to continue to work and create with Rob in the future.